Feed-back.com - Market Reports and Custom Research

WELCOME

You've found a great online resource for information on emerging markets! Since 1996, Feed-back.com has posted free material about health and other topics that are related to the commercial market reports published by Feedback Research Services. Concise news abstracts and market summaries published through year-end 2009 are available in our E-zine and News Archives.

Feed-back.com fills a unique niche in the market research market, with affordable publications and services that focus on difficult-to-analyze markets. Competitors, products, and revenues are evaluated by the same market "specialists" over time so they can build upon their unique knowledge bases. Several have followed a single market from Feed-back.com's first published report to the most recent edition. That's why we emphasize "context" and "perspective" in our tagline.

Putting Prognosticating To The Test

"Fantasy Forecasting"

From the numerous ideas, inventions, and innovations that entrepreneurs generate, only a small percentage become successful products or services. Analysts face a similar dilemma in picking and evaluating the most promising new or emerging markets.

Visit this page to play along with our Fantasy Forecasting choices. Compare our picks with yours as we search for and identify potential candidates for the "best of the best" next generation companies. Brief profiles derived from recent news will be summarized on a regular basis and presented below.


P&G's Skin Care Line Strategies - Selected Highlights From A 2010 Face and Body Conference Trends Track Presentation (July 18, 2010)

"Masstige" is displacing prestige products, as consumers opt for "budget beauty" alternatives. The opening session of the Trends Track presentations at the 2010 Face and Body Conference delivered case study and market research findings that described consumer demand, industry responses, and market growth.[1]  

Streamlined product offerings and tiered pricing are two of the short-term changes manufacturers have implemented to weather tough economic times. Over the long-term, however, innovation generates the greatest rewards. Procter & Gamble (P&G; Cincinnati OH) was highlighted as an example of how such strategies can be successfully integrated.  Retail re-pricing has helped the Olay line ($8.49 to $62.00) meet a range of consumers' needs, while P&G's re-positioning tactic has resulted in a high-end mass brand that appears to be eroding department store products' market share.

A detailed review of financial results and the R&D component ("innovation factor") provide a mixed message. For the first nine months of fiscal 2010 (through March 31, 2010), P&G reported net "Beauty" sales of $14.8 billion compared to $14.5 billion for the same period in 2009. "Grooming" net sales remained stable ($5.7 billion).

On the other hand, P&G's corporate Research and Development (R&D) investments fluctuated slightly, from $2.1 billion in 2007 to $2.2 billion in 2008 and $2.0 billion in 2009. Sales, General, and Administrative (SGA) expense (which includes R&D) is trending upward (from approximately $5.2 billion during the third quarter of fiscal 2009 to nearly $6.0 billion in the third quarter of 2010). Full-year results in the next annual report may give us a clearer picture.

[1] "Trends That Affect The Skin Care Industry," Phil Fox, Euromonitor International, 2010 Face and Body Conference, July 17, 2010.


Continuing A Successful Track Record

Striving For Gold Standard Status

Long-time customers know that Feed-back.com was the first to examine and confirm or expand upon the buzz for the following emergent health technology markets with detailed revenue and growth rate forecasts:

Client-directed research contributed to another set of "first" reports, several of which became the "gold standard" for market analysis in their industries:

Other achievements are less obvious but just as important. Feed-back.com's lead analyst previously worked for several other publishing companies and improved their report formats by adding: