Market Analysis

Infographics provide great overviews, but how can you learn more? analyzes the “what” and “why” of market forces and numbers. Many other analysts and companies do that, too.

Let’s look at how market analysts provide something extra. The following information was found at in an infographic chart and an explanatory article.Income Growth graph

The original data included annual estimates and forecasts for broadcast and online ad revenue from 2006 through 2017. We’ve combined the two into a single revenue number and focused on forecasts from 2013 through 2017.

The big picture is that revenues rise from $19.9 billion in 2013 to $22.7 billion in 2017. If you just look at the chart, you’ll the general trend. If you read the article, you’ll discover why there are some “jumps” and “dumps” from year to year.

The author could have provided the numbers that we’ve generated and show below.

YearGrowth Rate










[Derived from chart data.]


There are good reasons for not including growth rates:

  • They’re extraneous to the main points of the article and infographic chart.
  • They provide “too much data” for the target audience.
  • They take a bit of effort to calculate .
  • Etc.

Ultimately, the analyst notes the year-to-year changes and explains why he expects them. Actual numbers probably couldn’t add much value to the overall presentation.

Next time, we’ll find a bit of financial news to create an infographic and expand it into a more useful market analysis.


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