Aesthetic / Cosmetic Markets

News Overview 1.0

Woman applying makeup graphicWhether provided in medical offices or spas, aesthetic and cosmetic treatments are widely available and extremely popular. Highlights from information published by in recent years are presented below, in reverse chronological order.

Here’s a brief recap of how fast and high the U.S. aesthetic / cosmetic market has risen. For 17 years, the American Society for Aesthetic Plastic Surgery (ASAPS; New York NY) has tracked annual demand for aesthetic / cosmetic procedures. The total number of procedures performed annually grew from nearly 1.9 million in 1997 to approximately 11.4 million in 2013 — a 279.2% increase. The total spent by Americans on cosmetic procedures exceeded $12.0 billion in 2013.[1]

Aesthetic & Cosmetic Services, April 2009

Even in hard economic times, consumers who prioritize personal care are finding ways to pay for their routines. As noted in a late December 2008 article published by the S.F. Chronicle, some opt for fewer laser treatments while others replace them with less expensive alternatives such as facials. The variety of aesthetic and cosmetic procedures to choose from remains robust.

At two beauty industry events held in Fall 2008, the trendy message was providing a “360 degree experience” in a product’s life cycle, from ingredients and raw materials to packaging solutions and finished goods. The target audience was aesthetic service professionals and spa industry participants who were interested in private labeling of in-house products.

In the equipment segment, PhotoMedex Inc. expanded its line with the XTRAC® Laser Post-Procedure Kit. The new offering enhanced patient comfort, healing, and protection after receiving laser skin treatments, combining a holistic regimen with three products: Complex Cu3® Intensive Tissue Repair Crème, Post-Laser Lotion, and Ti-Silc® Sheer SPF 45.

A study published in the Aesthetic Surgery Journal (April/May 2009) raised concerns about patient use of over-the-counter medicinal products prior to undergoing aesthetic procedures. Although potential complications have not yet been identified, findings revealed that more than 40% of plastic surgery patients included in the study took herbal supplements (such as echinacea, garlic, ginkgo biloba, and ginseng) two weeks before procedures were performed. More disturbing was the likelihood that most patients (up to 70%) would not normally disclose the supplements they’re taking. The pending issue is whether such products have adverse effects with respect to bleeding, the cardiovascular system, sedation, etc.

Cosmetic Services, January 2009

In the United States, invasive cosmetic procedures are typically performed by medical professionals who are board-certified in plastic surgery. For non-invasive cosmetic enhancements, regulations vary from state to state. Laser procedures, for example, may be performed by certified technicians, estheticians, physicians, or registered nurses.

This year, a recent press release issued by the American Association of Aesthetic Medicine and Surgery (AAAMS) noted that a wider range of doctors are seeking additional training to perform aesthetic procedures: Anti-aging physicians, dermatologists, gynecologists, internists, obstetricians, and plastic surgeons. In 2008, 100 physicians completed AAAMS coursework and/or certification in procedures such as aesthetic facial analysis, BOTOX® injections, chemical peels, dermal fillers, and liquid facelifts.

According to a Newsday article published in early 2009, plastic surgeons were performing more body contouring procedures (e.g., liposuction, tummy tucks, etc.) on patients who were over 50 years of age. The number of men seeking cosmetic surgery services was also on the rise – most notably for minimally invasive procedures. Some men wanted to improve their appearances to keep up with the women in their lives who had facial procedures done. Others were hoping to improve their odds of competing more successfully against with younger colleagues in the workplace by eliminating puffy eyelids or bags under their eyes.

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[1] American Society for Aesthetic Plastic Surgery’s 2013 Cosmetic Surgery National Data Bank Statistics,

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