Fitness Tracker And Watch Markets 2015


Apple Smart Watch image

Fitness Tracker And Watch Markets 2015
Published April 2015
83 Pages / 29 Figures & Tables

The Race For Your Wrist

Fitness Tracker Market: The race for your wrist is on. Feed-back.com’s 2015 market report forecasts and analyzes what you need to know to compete.

Activity tracker market or smart watch market? Global revenues range from $2.2 billion for fitness devices to $20.0 billion for all wearables (clothing, glasses, jewelry, head gear, etc.). Most people are betting on Apple to win the smart watch competition, but others are not just waiting around. There are issues to resolve, as noted in a recent SmartWatchGroup.com article.

“The real challenge for the smartwatch industry is to establish valuable use cases. Many companies and around 100,000 app developers around the world are working on this.” [1]

In a KeltonGlobal article from earlier this year, Luis Rincon, CEO of Wearables.com identified several targets.

“We are already seeing companies take aim at niche markets: action sports/extreme athletes, endurance training, gym/weight training, etc. The last of those is likely the one with most startups going after it, in form factors such as wrist-worn trackers, chest straps, and smart clothing.”

The highly anticipated Apple Watch will definitely grow the wearables market in 2015. Its impact on the fitness segment is less predictable.  The battle is often framed as the activity tracker market versus smart watch market, but the Apple Watch targets a broad range of consumers rather than just fitness enthusiasts, leaving room for other competitors in smaller segments.

The activity tracker market is a proven force in wearables. It’s one of the factors driving the billion-dollar forecasts that analysts projected for years and are now being reached. Feed-back.com’s 2015 market report forecasts look at:

  • Is 2015 the breakthrough year for the activity tracker market and smart watches?
  • Will the Apple Watch drive sales to new levels?
  • Can activity trackers survive the smart watch boom?
  • Are consumer preferences being met?
  • Do U.S. trends influence global adoption?
  • If fitness leads, will health and wellness tracking follow?

Fitness Tracker & Watch Markets 2015 analyzes what industry watchers have gotten right and wrong. The report is 83 pages with 17 figures and 12 tables. Customers who buy this report will receive free market updates as we publish them during the year. Feed-back.com’s Fitness Tracker & Watch Markets 2015 market report forecasts evaluate competitors, products, revenues, shipments, and trends across relevant segments.

Abridged Table Of Contents

Chapter IIntroduction
1

 

Overview

1

 Research Methodology
2
 Report Objectives
2
 Consumer Perspectives
4
 Diverse & Divergent Market Assessments
5

Chapter II

Consumer-Driven Fitness & Health  

7

 

Market Comparisons (2012 – 2015)

7

 

Fitness Monitors (2003 – 2014)

10

 Trackers Versus Watches (2014 – 2015)
13
             Technologies & Trends
14
             Unexpected Impacts
15

Chapter III

Activity / Fitness Tracking Markets 

16

 

Analytical Tools

16

 

Historical Perspectives (2003 – 2012)

17

 

Asian Manufacturers  

19

 Published Revenues & Shipments (2008 – 2017)
20

Chapter IV

Market Estimates & Forecasts (2014 – 2015)

22

 

Behavior Studies

22

 

The Competitive Landscape

23

 Product Overview       
24
 Investment Infusions
25
 Historical Mobile / Smart Market Forecasts (2012 – 2016)
26
             Activity, Fitness, & Sport Tracking
27
             “Fitness Services”
28
             Smart Phone Health Applications
29
             Mobile Health Applications & Devices           
30
 Activity / Fitness Tracking Market Forces (2014 – 2016)
33
             Psychological Considerations
33
             Competitors & Products (2013 – 2015)
34
                         Apple’s Long-Awaited Smart Watch
34
                         Multinationals, Start-ups & Other Companies
37
             Technology Advances & Projected Impacts (2014 – 2018)    
41
                         Sensor Market (2011 – 2016)
42
                         Recent Assessments (2014 – 2015)
43
 Published Fitness Market Forecasts (2014 – 2018)
44
             Segments
44
                         Bands 
44
                         Devices           
46
                         Sport Watches
48
 Feedback Research Services’ Market Forecasts
50
             Fitness Trackers & Smart Watches
51
                         Total Global Market Shipments (2015 – 2020)
52
                         Total Global Market Revenues (2015 – 2020)
54
                         The U.S. Market
56
                         Market Share
58
                         Regional Share
59
 Tracking The Trends   
61
                         Applications & Downloads
63

 

                        Free & Paid Application Volumes

64

                         Survey Data
66
                         Wellness Versus Fitness
68
                         Transitioning From “Quantified” To Gratified Self
68

Appendix I

References & Resources

71

 Citations
71
 Websites
75

Appendix II

Supporting Materials

78

Appendix III

Market Updates

79

 Apple Watch Developments (April 2015)
79
             Initial Roll-Out
79
             Pre-order & Shipment Estimates
80

 

            Reality Versus Forecasts – Progress Report    

82

Abridged List Of Figures & Tables

Figure 1Activity Tracker Features: U.S. Consumer Survey Findings (2014)
4
Figure 4Global Fitness Applications & Services Markets (2012 & 2017)
29
Figure 5Global Mobile Health Market (2013 – 2018)
32
Figure 6Global Market For Mobile Health Applications (2011 – 2017)
32
Figure 7Global Fitness Band Market – Shipment Forecast (2015 – 2020)
45
Figure 8Global Fitness Device Market – Shipment Forecast (2015 – 2020)
47
Figure 9Global Sports Watch Market – Shipment Forecast (2013 – 2016)
49
Figure 10Global Smart Watch Market – Shipment Forecast (2013 – 2016)
50
Figure 11Global Fitness Market Shipments By Segment (2013 & 2015)
53
Figure 12Activity Tracker Market Share Comparisons (2014)
59
Figure 13Global Fitness & Health Applications Market Comparisons (2015)
60
Figure 14Regional Fitness Tracker & Watch Share By Revenues (2015 - 2018)
62
Figure 15Global Fitness & Health Applications Market Comparisons (2015)
64
Figure 17First Day Apple Watch Band & Case Preferences (April 2015)
81
  
Table 1Mobile / Smart / Wearable Shipments Overview (2012 – 2017)
5
Table 2Mobile / Smart / Wearable Revenues Overview (2012 – 2018)
6
Table 4Global Smart Phone Health Applications (2010 – 2016)
30
Table 5Global Mobile Health Applications & Devices (2011- 2016)
31
Table 6Total Global Fitness Tracker & Watch Market Shipments (2015 – 2018)
54
Table 7Total Global Fitness Tracker & Watch Market Revenues (2015 – 2018)
56
Table 8U.S. Fitness Tracker & Watch Market Shipments (2015 – 2018)
57
Table 9U.S. Fitness Tracker & Watch Market Revenues (2015 – 2020)
57
Table 12

Apple Watch Production, Revenue, & Shipment Estimates (March – May 2015)

83

– – – –

[1]  “89 Companies Sold 6.8 Million Smartwatches in 2014,” http://www.smartwatchgroup.com/top-10-smartwatch-companies-sales-2014/

[2] “Where Are fitness Trackers Going for 2015?” KeltonGlobal.com, October 30, 2014.