Activity Fitness Tracker Markets (& Smartwatches, Too)

Anything Market – August 2014

Woman runner graphicActivity fitness tracker markets are expanding rapidly in 2014. has analyzed developments since 2003. See how things have changed.’s report titles below show the migration from the “fitness monitor market” to activity fitness tracker markets that include applications, downloads, smart watches, subscriptions, trackers, and wearables.

  • Fitness & Lifestyle Product Markets: Body Analyzers, Heart Rate Monitors, Pedometers, & Massage Chairs — Published March 2003 / Updated February 2005
  • Fitness Monitor Markets: Heart Rate Monitors, Pedometers, & Related Devices — Published March 2010
  • Fitness Monitor Market Review 2012 – 2014: Convergent Products, Segments, & Services — Published September 2012 / Updated May 2014


Consumer demand exploded in 2013, and the activity fitness tracker market is expected to grow substantially in 2014. Smart watches are boldly futuristic, with competition from well-established mobile and tech companies (Apple, Google, and Samsung) as well as somewhat unexpected entrants (Acer, ASUS, and Intel) and start-ups (Martian, Neptune, and Pebble).[1]

As summarized by, at least 16 new products are coming to market very soon from the sources shown above and others. Visit the site for very detailed descriptions of the companies and smart watches with downloadable PDFs, images, reviews, videos, etc.

Competitive / Market Forecasts

The BestSmartWatches website also posts market articles highlighting competitive developments and other news. One of the success stories is Pebble, which BestSmartWatches describes as the “#1 choice among smart watches for consumers.” Pebble’s sales reached an estimated $43.0 million in 2013. With 400,000 units sold, Pebble accounted for 20.0% of the market. Momentum gathered during the first quarter of 2014, which is expected to grow with the launch of Pebble Steel and a new app store. An important selling point is Pebble’s compatibility with Android and iOS devices.[2]

While the buzz is currently about fitness and health tracking, Pebble is encouraging and supporting developers to generate wider-ranging applications that take smart watches from geeky (alerts, data gathering / analysis, notices) to must-have devices with problem-solving / tangible benefits.

According to NPD, two brands in the smart watch category generated $100.0 million in less than a year.[3] A report from GigaOm expects 170.0 million shipments of fitness and health wearables by 2017.[4]


Copyright © 2014 / Feedback Research Services.

[1]   “Top New Smartwatches Coming Soon,”, 2014.

[2]   “The Smartwatch Market Today and Tomorrow,”, July 29, 2014.

[3]   “NPD: Samsung and Pebble Account for More Than 90 Percent of U.S. Smartwatch Sales,”, June 11, 2014.

[4]   “The Wearable Computing Market: A Global Analysis,”, July 2012.