JULY 1996 PRESS RELEASE


U.S. Telemedicine Market Report Is Now Available from Feedback Research

Medford, Oregon (July 1, 1996): Today, representatives from Feedback Research announced publication of a new report on the emerging Telemedicine market. In an era of managed care and institutional cost-cutting, delivery of quality health care and support services may benefit from the savings potential of Telemedicine. The U.S. Telemedicine Market report addresses issues, market factors, and trends within a marketplace projected by a 1995 Koop Committee to achieve growth of $100 billion in the next 5 years.

Simply stated, Telemedicine is the electronic transfer of medical data from one location to another. Applications include patient consultations, continuing medical education, interactive psychiatric and medical interviews, and transmission of medical records or radiology images, with the future offering even more sophisticated use, such as complex patient examinations and remote surgical procedures.

U.S. telemedicine projects are already operational in at least 40 states. Important strategies described in the report can be of significant value to individuals within hospital, managed care, clinic, educational, correctional, and other health-oriented facilities. Key international efforts are highlighted along with U.S. Telemedicine implementation issues, such as national licensing of doctors, liability exposure, and third-party reimbursement. More than 100 companies currently providing Telemedicine products and/or services are identified, and contact lists for end-users, vendors, and other resources are included for further reference. Early reviews of the report by selected company representatives indicated that topic coverage was particularly thorough, with presentation of unique insights not generally discussed in other publications.

Prescription and Over-the-Counter Dermatology Markets is another health care report available from Feedback Research since February 1996. Evolving technologies for improved treatment of skin problems has supported increased demand for effective products in the United States and overseas. Novel delivery systems such as liposomes and transdermal patches enhance permeability, while biotechnology research continues to target malignant melanoma and psoriasis to provide enhanced long-term outcomes.

Feedback Research is a premier market research firm. Consulting services emphasize topics of significance to participants in the medical and technology industries. Published reports generally focus on projects involving new markets that have not been comprehensively evaluated by other off-the-shelf studies.