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March / April 2008
Volume 11 Issue 2

Aesthetic Markets

According to material promoting the THE Aesthetic Show, the aesthetic medicine market generated $25.0 billion in 2007.[1]  The conference's 2007 keynote presentation cited examples of the kinds of procedures that are expected to support continued growth, such as: Body Shaping, Fillers, Skin Rejuvenation, and Skin Tightening.

Demographic Trends

In the September 2007 edition of Touchstone Investments' Viewpoint, a conservative estimate suggested that the U.S. aesthetic medicine market is growing 10% annually. Growth is largely attributed to baby boomers.[2]  An article published by U.S. News & World Report, however, suggests that individuals between 19 and 35 years of age (mostly women) are creating a substantial portion of demand for BOTOX® and Restylane® (208,000 injections in 2007).[3]

Equipment & Products

The global market for aesthetic lasers is expected to grow from approximately $750 million in 2006 to $1.1 billion in 2009.[4]  A report published by Global Industry Analysts in 2008 forecasts a worldwide skin care product market that will generate revenues of $44.8 billion in 2010.  Currently, the largest regional markets are Japan, the United States, and Western Europe. Countries such as China and Brazil are expected to drive future growth.

Procedures & Services

As cited in a recent New York Times article, 9.6 million non-surgical treatments were performed in the United States in 2007 (American Society for Aesthetic Plastic Surgery). Approximately 12.8% of the total consisted of BOTOX® injections (2.8 million).[5]   In 2007, BOTOX® generated revenues of $1.21 billion for Allegan Inc. (Irvine CA). Despite development and introduction of new products (e.g., Medicis Pharmaceutical's Reloxin), analysts forecast strong growth (13% to 16%) for BOTOX® in 2008.[6]

[1]     "THE Aesthetic Show Drives Future Vision Of $25 Billion Market", THE Aesthetic Show, June 13, 2007.
[2]     "Aesthetic Medicine", Touchstone Investments, Viewpoint, September 2007.
[3]     "Consumers Erase Economic Worry Lines", CNN Money, February 29th, 2008 (Associated Press).
[4]     "IRIDEX Corporation Signs Agreement", SEC, November 30, 2006 (8-K). 
[5]     "Two Specialties, Two Doctors", The New York Times, March 22nd, 2008.
[6]     "Aesthetic Medicine", Touchstone Investments, Viewpoint, September 2007.